We’re cooking up something new...

The first series of Collision debates explored the relationship between Techville and Adland. With Tech now largely setting the agenda we reckon this is old news. As marketing automation, programmatic buying, retargeting etc. gain momentum the question de jour is what IS Marketing now? With the speed and intensity of change increasing daily, will there ever be a new normality?

As the 4'p's go out of the window and the briefing process is being re-written Collision Redux will explore New Marketing. As Marketing expands beyond comms and attempts to embrace corporate culture and organisational change, who will make a difference and how?

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